Analytics Operations & Dashboard Governance
Clean up reporting ownership, KPI definitions, dashboard logic, naming conventions, QA routines and recurring reporting workflows.
Analytics Operations · Dashboard Governance · Technical PM
Trusted reporting when analytics work gets messy.
I help marketing, eCommerce, BI and operations teams turn scattered tracking, dashboards, vendor requests and KPI questions into structured, QA-backed delivery.
DanoneAnalytics project management, Datorama operations, GA4 and reporting governance.
DataboxL2 analytics support across BI, APIs, SQL, connectors and customer dashboards.
13LinkedIn recommendations from managers, colleagues and collaborators.
QACertified QA and network administration background for technical delivery work.
The problem
Analytics work gets messy when nobody owns the middle.
- Business teams need answers, but dashboards depend on tracking, mappings, data exports, access, platform quirks and vendor timelines.
- Technical teams need clear requirements, but requests often arrive as screenshots, vague metric definitions or urgent discrepancy questions.
- Leadership loses confidence when numbers change without explanation, QA evidence or documented ownership.
- I sit in that middle and turn the chaos into clear work, visible decisions, QA checks and usable reporting.
Services
Three ways I can help.
Each offer is designed for teams that already have tools and stakeholders, but need ownership, structure and delivery quality.
Tracking / Data Quality QA & Issue Investigation
Investigate missing dates, metric gaps, broken mappings, event readiness, GA4 questions and cross-platform discrepancies.
Technical Project Management for Data, BI & Vendor Workstreams
Translate business needs into requirements, owners, risks, acceptance checks, vendor follow-ups and stakeholder-ready delivery updates.
Confidentiality-safe proof
Case studies based on real work patterns.
Turning dashboard requests into an owned KPI framework
Structured metric definitions, filters, QA checks and stakeholder sign-off so dashboards could be trusted and maintained.
Investigating eCommerce reporting discrepancies
Compared retailer sales exports, campaign naming, source mappings and calculated metrics to isolate reporting risks.
GitHub portfolio
Practical tools, not generic demos.
Analytics QA Toolkit
Checks dashboard exports for missing dates, null KPIs, duplicate rows, naming drift and abnormal spikes.
Datorama Stream Validator
Validates stream naming, market fields, source labels and campaign conventions before reporting issues spread.
eCommerce KPI Framework
Documents KPI definitions, sample calculations and reporting-ready metric logic for retailer and web performance.
GA4 Tracking Validation Framework
Checks events, conversion flags, ecommerce parameters, page types and UTM consistency before reporting relies on GA4 data.
Vendor Handover Tracker
Tracks owners, access gaps, dependencies, risks and next actions so analytics handovers do not disappear into meeting notes.
Dashboard Governance Playbook
Documents owners, KPI definitions, filter logic, QA evidence and stakeholder sign-off for recurring dashboard operations.
Process
Diagnose, structure, coordinate, QA, deliver, document.
01
Diagnose
Find the real reporting or delivery problem behind the request.
02
Structure
Turn it into requirements, owners, risks and acceptance criteria.
03
Coordinate
Align business, vendors, analytics, developers and support teams.
04
QA
Validate tracking, data logic, mappings and dashboard behavior.
05
Deliver
Keep progress visible and outcomes tied to decisions.
06
Document
Leave behind playbooks, definitions and support-ready handover notes.
Featured blog
How a small QA toolkit protects dashboard trust.
A practical case-style article about the hidden cost of missing dates, duplicate rows, null KPIs and inconsistent naming, and how an analytics QA workflow catches issues before stakeholders lose confidence.
Contact
Need someone to own a messy analytics workstream?
Send the reporting problem, stakeholder context, tools involved and timeline. I will help turn it into a structured delivery path.