Services

Analytics delivery ownership for teams with messy reporting work.

I am strongest when business goals, technical systems, stakeholders, vendors and dashboards all need to line up before the reporting can be trusted.

Offer 1

Analytics Operations & Dashboard Governance

Create the operating system around dashboards: metric definitions, naming conventions, ownership, QA routines, monthly workflows and stakeholder sign-off.

KPI definitions and calculated metric logic
Datorama / Salesforce Marketing Cloud Intelligence dashboard operations
Dashboard inventory, filter logic and ownership map
Reporting workflow documentation and handover notes

Offer 2

Tracking / Data Quality QA & Issue Investigation

Find why numbers do not line up and create a repeatable way to prevent the same issue from coming back.

GA4 event and conversion readiness review
CSV, Excel, API and S3 ingestion QA checks
Missing dates, duplicate rows, null KPI and spike detection
Campaign naming, market, country and brand mapping checks

Offer 3

Technical Project Management for Data, BI & Vendor Workstreams

Own the delivery layer between stakeholders, analytics teams, developers, agencies and vendors.

Requirements gathering and acceptance criteria
Asana/Jira ticket structure, owners, risks and blockers
Vendor handover and access/dependency tracking
Stakeholder updates, QA sign-off and documentation

Best-fit problems

Bring me in when reporting is important but ownership is unclear.

Dashboard trust is slipping

Stakeholders are questioning numbers, definitions are scattered, filters are inconsistent or nobody knows which source is right.

Tracking changes need coordination

GA4, GTM, web teams, agencies and BI users all need the same event logic, QA expectations and readiness criteria.

Data exports need recurring QA

Retailer, media, Excel or API exports feed dashboards, but checks are manual and issues are caught late.

Vendor delivery needs one owner

Access, dependencies, timelines and unclear requirements are slowing the work down.

Have a reporting workstream that needs structure?

Send the context and I will map the first practical delivery path.

Send project brief